Google AdWords’ recent update to conversion tracking reporting boasts better customization options and more control for marketers. But what does this really mean? First, the changes point to a ...

Over the last month, Google AdWords has made a significant update to how conversions are tracked and attributed. Flexible conversion tracking represents Google’s ongoing effort to provide the most ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

When I first started using Google AdWords in 2006, conversion tracking was in its infancy. There was only one type of conversion pixel code and there was no option to customize anything. Oh boy, have ...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking ...

Google announced a new way to quickly and easily add a form of "conversion tracking" within Google Analytics for your AdWords campaigns named Smart Goals. Smart Goals basically automates the process ...

Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just ...

Conversion tracking is a must-have. If you can, you should. In AdWords you have a choice to use the built-in conversion tracking or to import goals from Google Analytics. Take a look at why you'd want ...

You've likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after ...