Tweet this These new ads take advantage of the natural behavior of mobile users and offer advertisers a larger creative canvas. The ad experience lives within the square space that houses album art, ...

Creative storytelling has changed -- and so have the elements assisting creative assets to drive performance. Intimacy and immediacy -- part of visual dynamism in ads -- have become the two of the ...

Since long before the advent of marketing and advertising, humans have been compelled by what they see. Visuals are so effective in marketing, for example, because they can convey complex messages ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

In today’s visually driven digital world, standing out from the crowd requires more than the typical imagery marketers and advertisers relied upon in the past. To captivate audiences and make a ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...