There was a time when marketing plans were built campaign by campaign. A product launch would have its own media plan. A thought leadership initiative would exist independently of an event sponsorship ...

Viewing Seattle from the sky, you can see the mountains, lakes, and Puget Sound all at once. It makes me realize that if the weather was this perfect all year long, we would never be able to maintain ...

In my recent travels, I had the opportunity to visit a vineyard and sit with its winemaker. This experience, which highlighted the potential when collaborative forces come together, mirrored the ...

Second edition of the digital marketing playbook brings together academic rigour, industry expertise and AI-led practices to ...

From autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are betting big on agentic AI-powered systems and tools to level up their performance ...

SAN FRANCISCO, Oct. 13, 2025 /PRNewswire/ -- MediaGo, an intelligent advertising platform, today announced its official membership with IAB UK, the leading industry body for the UK's digital ...

If Google hoped that the second Trump administration would offer it a reprieve from the crushing antitrust blow delivered by Biden’s Department of Justice last year, it must now be feeling pretty ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

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Stahlberg and Maila open with the premise that their book (a collection of essays about changing marketing ecosystems) should provide ‘actionable insight’. However, the book is broken down into three ...