WASHINGTON, March 17, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced 2024 US Elections research showing the ...
The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...
Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...
India Today on MSN
What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...
While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.
MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering ...
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