Amul, the Indian dairy brand enters the packaged food juices segment by launching ‘Tru’ in collaboration with Almond Branding for end to end brand building, packaging design and communication design.

Dairy major Amul on Monday said it has introduced innovative and healthy beverage product 'Amul TRU Seltzer', a blend of dairy, fruit juice and fizz, in the market. Amul claimed that this is the first ...

'The company’s CMO Jayen Mehta talks about the new beverage, a daring carbonated cocktail of dairy products and fruit juice. When life gives you lemons, (you) make lemonade. Simple theory. But if the ...

Amul, India’s largest dairy brand enters the packaged food juices segment by launching ‘Tru’ in collaboration with Almond Branding for end to end brand building, packaging design and communication ...

Amul recently made another venture outside dairy products, with the launch of a range of fruit juices called ‘Tru’. While there are many players that have found their turf in fruit juices segment and ...

Having established a presence in the fruit-based milk beverages market over the past year, Amul is now going full-throttle to push its products in the MNC-dominated segment. Launched last summer, Amul ...

Amul enters the packaged food juices segment by launching ‘Tru’ in collaboration with Almond Branding for end to end brand building, packaging design and communication design. Under the new Brand ‘Tru ...

According to Amul, this unauthorised use of trademark and creation of fake website/documents was in violation of several laws, including the Trade Mark Act, Copyright ...