Apps play a key role in mobile internet usage. Learn everything you need to know about app indexing and how you can integrate your app in search results. Apps play a key role in mobile internet usage.

Last week we broke some very important news, that AMP pages will trump app deep link results in the Google mobile search results. That means users of this site that search in Google who have our app, ...

The average smartphone user is said to have around 80 apps on a single device. Depending on users' preferences, it could take them several swipes and taps to find things they access frequently. The ...

Today is Google I/O and I am spotting a some changes to the Google docs that have not yet been announced. It seems Google has renamed it's Google App Indexing to Firebase App Indexing. Firebase is a ...

If you have an app that you’d like to rank in the search engine results pages (SERPs), it’s important that you understand the relevant ranking factors. Otherwise, you’re just wasting your time. In ...

Google has updated the broken crawl error report for App Indexing in the Google Search Console. And now there are three app crawl error types in Search Console ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage ...