As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...
Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...
That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform ...
Programmatic audio advertising platform Jelli unveiled a $21 million Series B funding round Tuesday, led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group.
Digital audio advertising platform AdTonos has rolled out an audio-enhancing technology platform it says is born “out of a world-first research project to redefine audibility and prove the impact of ...
As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...
Google has rolled out several new audio ad features for its Ad Manager. They include Dynamic Ad Insertion, programmatic audio ads, and audio ad forecasting. All aim to help boost publisher revenues.
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YouTube taps SiriusXM as audio advertising rep in US
The deal enables advertisers to buy guaranteed audio ads at scale across podcasts, music and other listening content.— This ...
Ad spend on digital audio – Audio Streaming and Podcasts – is now nearly on par with Terrestrial Radio, after being just a third of it three years ago. That’s according to a new Digital Audio ...
Video and image-based ads have long dominated as the preferred choice for in-game advertisements. However, the rise of audio as a medium has allowed for audio-based in-game ads to be a viable ...
A new Spatial Audio ad (embedded below) has just been posted to the Apple Music YouTube channel, featuring the Masego & Don Toliver track Mystery Lady. Update: Bizarrely, the ad itself doesn’t use ...
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