For years, Ikea has relied on shoppers visiting its stores to sell furniture, but now, it’s hoping a smartphone will drive sales. The retailer is using augmented reality to let customers preview how ...

In some ways, augmented and virtuality reality tools are old news when it comes to furniture. Wayfair’s app lets buyers preview furniture in their homes before buying, and Lowe’s and Pottery Barn have ...

The biggest hurdle in Ikea’s quest to become a tech company might be Ikea itself The company's augmented reality app is getting new features, but you still can't buy furniture from it. Ikea’s Plan To ...