Implicit Association Tests (IATs) are computerized tests that can be used to assess the subconscious association between different concepts. A form of the IAT, the Suicide Implicit Association Test (S ...

Researchers scanning soccer fans’ brains found that wins trigger bursts of reward activity while losses dampen control signals. The results show how loyalty and rivalry can override logic, turning ...

New brain imaging research reveals that optimistic people not only see the future more brightly, but their brains also process future events in strikingly similar ways, unlocking the science behind ...