Your personal brand communicates your value to the world -- not only to potential employers, but to everyone. It is essential today for personal development, career advancement and even establishing ...

The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are not necessarily the same. An infographic (below) from ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

No matter the size, every business can benefit from a good public relations and branding strategy. Of course, not every company can afford to spend the money it might take to launch a comprehensive PR ...

Many people mistake brand strategy for a series of fluffy, uninsightful statements about vague values and target demographics. Cue: women aged 18- 34 who shop online. Cute, but incorrect. When done ...