Radio continues to be a powerful medium for driving consumer purchases and building brand equity. Beasley Media CRO Tina Murley and Cox Media Group EVP of Radio Rob Babin shared their experiences and ...

Jackie Shoback is cofounder and managing director of 1414 Ventures, an early-stage venture capital fund focused on digital identity. In the current data-driven economy, fostering growth, profitability ...

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

Since 2020, the marketing landscape for the pharmaceutical industry has seen dramatic shifts. There have been declines in rep access, a heavy focus on awareness advertising, and saturation of digital ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...

In a volatile market, it can be a good idea to remind ourselves (and our colleagues) that there’s a strong business case for ESG and sustainability. Last week, The Guardian launched the "89 Percent ...

SXTC Global & DYADICA Global Declare New Battlefield of Branding: The Creation of their Brand Warfare Unit™. Brand ...

If you want to increase your influence, start by connecting with the people around you. Great leaders can have far-reaching influence that spans industries and continents. But here’s what most people ...