Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Successful business advertisements can spread the news about your products and services and attract the right clients to you. Whether you’re looking to bring in new customers or promote a new offering ...

The following is a guest piece by Beth Egan, associate professor of advertising at Syracuse University’s S.I. Newhouse School of Communications. Opinions are the author’s own. After 25 years of ...

Ads might be too loud, of poor quality or irrelevant, and repeat too often. Sometimes, there’s an ad in a foreign language or ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Anyone who menstruates will tell you: a period often doesn’t look or feel like the rapturous dancing portrayed in a typical tampon ad. Taking aim at the sanitized and euphemistic nature of mass ...