Wurl, a subsidiary of AppLovin (NasdaqGS:APP), released a new CTV Trends Report highlighting transparency issues in streaming ...

It is election day in Ontario, with voters set to elect new mayors, city councillors and school trustees in municipalities ...

A new Wurl report says as lack of programming-specific information is impeding campaign scale and effectiveness ...

In an analysis of bidstream metadata, Wurl found that the majority (89 per cent) of connected TV (CTV) ad requests lacked a usable programme name, while 15 per cent carried little to no genre ...

Closed-loop advertising has long been a walled garden privilege. Google and Meta could connect impressions to outcomes because they owned identity, inventory, and measurement inside a single ecosystem ...

First real-time contextual integration across Magnite SpringServe connects audience intelligence, premium supply and activation workflows in one place, helping publishers unlock new demand and ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

The White House has made another wide-ranging shuffle to its tariff regime on Canadian goods. The announcements came after one GOP senator said she secured tariff exemptions to help her state.

I’m pretty sure I’ve missed the window on becoming a Crumbl fan — but I can still appreciate the “pretty pictures of cookies” on their CTV ads.

Connected TV is reshaping television advertising in India, bringing digital targeting, cross-screen intelligence and ...

By Nikhil Kumar Connected TV (CTV) was supposed to bring the best of two worlds together: television’s impact and reach with ...