Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

Warsaw, Poland--(Newsfile Corp. - July 28, 2023) - In an exciting development for the CTV/OTT industry, Zepheere is proud to present its free CTV channel available on all major CTV platforms. This is ...

Connected TV is reshaping television advertising in India, bringing digital targeting, cross-screen intelligence and ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and ...

On a basic level you can see why. There is a lot of talk about multitasking -- watching a big TV screen with a mobile phone ...

Lifetime captures 16% of CTV ad spend with four series in the top 10, while News takes 45% of mobile programmatic spend ...

There is no stopping it: consumers are cutting cords, and connected TV (CTV) has become the key to reaching millions of engaged viewers. Advertisers have taken note. Many are dedicating more and more ...

The news: Agencies are planning to increase their investment in YouTube as a core component of connected TV (CTV) campaigns in 2026. 81% of US agency professionals expect YouTube spending to remain ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

The Trade Desk TTD continues to capitalize on the evolution of connected TV (CTV) advertising, as streaming platforms are creating new opportunities for advertisers to reach audiences beyond ...