When we think of wristwatches, we tend to think of circle. A watch is round, and thus shall it always be. Right? Wrong. While a majority of watches are indeed round, square and rectangular shapes are ...

The Art Deco-influenced shape has returned in several new models. By Robin Swithinbank Close your eyes and think of a watch. Most people picture a round shape, perhaps with sloping lugs that hold a ...

This story originally appeared in About Time, Esquire’s free weekly newsletter devoted to the world of watches. Sign up here Cartier is inarguably the hottest brand in watches right now. You don’t ...

The Cartier Tank watch rethought traditional watchmaking codes upon its first appearance in 1917, with Louis Cartier’s distinctive square-shaped silhouette an avant-garde antidote to the watch’s ...

Thin, rectangular watches typified by the Cartier Tank represent some of the most iconic product designs of the last hundred years. Their moment was the early part of the 20th century, beginning with ...