Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more social, and confident in themselves when they play with their favorite toy ...

As Christmas creeps ever closer, it can be difficult to know what to get your child for the big day. Toys provide an enormous opportunity for childhood brain development—but not all toys are created ...

The Joy of Leaving Toys Out You know that moment when you step on a Lego and suddenly your whole world feels like it's crumbling? Yeah, I've been there too. For years, I tried to keep my kids' play ...

In today’s digital age, more and more children are spending hours glued to screens, often with little regulation from parents. While screens may seem like an easy way to keep kids occupied, experts ...

If you're looking for ways to support your child’s learning before he or she even enters a classroom, new research from FIU offers an answer that’s backed by science and surprisingly simple: puzzles, ...

Pirate ships, bridges, flowers, dinosaurs, cars, castles, trains, tents, campfires, palm trees and house. What do they have in common? A child’s imagination, sparked by block play. With UNICEF support ...

Over the last 17 years on the front lines of the children’s toy industry, I’ve watched some of the titans of the industry chase sales at the expense of development. Perhaps that’s unsurprising ...