Opinions expressed by Digital Journal contributors are their own. A subscription technology platform with over 100,000 users was losing customers each month despite having access to substantial ...
A new framework called ESACRIF integrates survival analysis, explainable AI, counterfactual reasoning and profit-aware ...
Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...
Business‑to‑business (B2B) relationships sit at the heart of many industries, yet the economics of retaining those relationships are often misunderstood. Acquiring a new enterprise customer can cost ...
Lewat data science, perilaku pelanggan dapat dianalisis untuk menemukan pola yang berhubungan dengan risiko customer churn.
Data pelanggan sebenarnya bisa memberi banyak petunjuk tentang kondisi bisnis. Salah satunya untuk melihat pola pelanggan ...
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