When Coca-Cola releases its annual ad spot starring the man in red, that's when you know the holidays are approaching. Once a cherished commercial, the soda company's advertisement was met with ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Coca-Cola has just released its latest Christmas ad (above) and just like last year’s effort, it’s deployed a slew of generative-AI tools to create it. A nod to Coca-Cola’s famous 1995 Christmas ad ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...

For a few weeks last November, no villain loomed larger over Madison Avenue and social media that polices it than Coca-Cola. The company's "Holidays Are Coming" spot, an homage to a classic 1995 ad, ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at the center of the transformation is global chief marketing officer Manuel ...