Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new brand campaign for Colgate’s new O2 Optic White toothpaste and new teeth-whitening devices, called ...
Colgate Palmolive turned to behavioural science for the Optic White O2 whitening toothpaste campaign when the consumer products giant had to tweak its communications for the different markets in the ...
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