In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.
Colgate-Palmolive (India) has launched 'Smile Out Loud' campaign for its new toothpaste—Colgate Visible White O2. The campaign showcases the inspiring stories of real women, and the role Visible White ...
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