In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.

Colgate-Palmolive (India) has launched 'Smile Out Loud' campaign for its new toothpaste—Colgate Visible White O2. The campaign showcases the inspiring stories of real women, and the role Visible White ...

Overall ease of use of the toothbrush including evaluation of the weight, handle comfort, ease of removing the brush-heads, etc. The Colgate 360 Advanced Whitening Soft is part of the Toothbrushes ...