Marketing and Public Relations, although historically distinct subfields within the broader field of Communication, share a parallel intellectual evolution. Modern marketing thought traces its ...

The communication strategy, hailed as first of its kind aims to ensure that GIEPA’s vision, mission, and goals are effectively aligned within the framework of GiEPA’s mandate in the next five years.

Public relations and communications executives’ (PR&C) ineffective artificial intelligence (AI) strategies to develop and apply ethical frameworks for AI implementation can negatively impact ...

Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

Washington, DC: On November 22, 2024, the Executive Board of the International Monetary Fund (IMF) discussed a paper on the Review of the IMF’s Communication Strategy that outlines the objectives and ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Coordinated by the Havas Paris teams, this integrated approach blends pan-European strategic alignment with deep local ...

Strategies to optimize work and improve efficiency. Addressing the challenges of managing distributed project teams in megaprojects requires a targeted set of strategies that integrate technological ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...