Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. This article is more than 9 years old. Companies coming out of ...

Brands that want to tap into customer demands for great experiences need to focus on three very important elements. Massive changes in consumer behavior since the COVID-19 pandemic saw millions of ...

Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it. You have undoubtedly heard about the important role a customer ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

High-quality services increase customer satisfaction and can improve your company's reputation. To reach and maintain a high level of quality in services, you have to make sure each service meets the ...

In order to achieve consistency in customer service, you need to set standards. These standards are guidelines that provide structure to important components of the customer interaction. One of the ...

Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. Amy is an ACA and the CEO and founder ...

With the proliferation of new and emerging channels, marketers continue to struggle to determine where to invest their limited marketing dollars to achieve their acquisition objectives in the most ...

Ventana Research's latest benchmark study lays out the difference between the two, and suggests why the "E" might have more future success than the "R." ...

Businesses seeking to improve the customer experience often build customer journey maps—a visual representation of the various interactions a buyer has with a business. Building that map from the ...

"Customer" — one word that conveys the most important part of any business. Everything in the business world revolves around customers. We care about the number of customers, their loyalty to a brand ...