Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

There is no discounting the power of marketing and the ways in which brands integrate their stories and narratives into the lives of engaged audiences. But what if we’ve become too narrow in how we ...

Contextual targeting for digital ads is experiencing a resurgence as the deprecation of third-party cookies draws nearer and advertisers seek viable alternatives for reaching their ideal consumer.

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Many marketers prioritize audience-based targeting on CTV, even when brand-building goals call for broader approaches, leading to limited effectiveness. Nearly one-third of media professionals say CTV ...

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

Gracenote, known within Nielsen for its metadata and IDs for ad targeting, has launched a contextual advertising business in an effort to become the taxonomy for connected television (CTV). The ...

The GCC is experiencing rapid growth in digital consumption – from streaming and social media to online news and long-form content. Yet many advertisers still rely on legacy targeting models that ...

Gracenote is now working with Peer39, Magnite, Cannella Media, Ocean Media, DirecTV Advertising, Tastemade, Xumo and others to improve contextual advertising When you purchase through links on our ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

Serving an ad in an editorial environment with NO relationship to the product may seem counterintuitive, but it is becoming hard to ignore. Case studies too numerous to count are showing surprising ...