Just a year ago, Colgate toothpaste seemed to be on the verge of ending the 25-year reign of Crest as the nation`s best-selling dentrifice. But today, executives at Procter & Gamble Co., Crest`s maker ...

Just the number of options you have when you buy a tube of toothpaste can be overwhelming. Should you go for tartar control? Fluoride? Both? And don't forget to think about whitening toothpastes or ...

In an unusual move into print, Procter & Gamble has opted for a telephone quiz to help its Crest brand fend off competitive challenges in the $950 million-a-year toothpaste business. In large-size ...

Plaque is a sticky film of bacteria that forms on your teeth, both above and below your gumline. If you run your tongue over your teeth and they feel fuzzy, what you're feeling is the plaque film. You ...