This post was written by Alison Fernandes, research affiliate at the Department of Psychology, Monk Prayogshala. Communication serves as the cornerstone of human interaction, intricately shaped by ...

Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross‑cultural communication is less ...

A common set of beliefs and outlooks form culture. In turn, culture is the context by which people operate. Thus, when people from different cultures interact, they usually bring with them different ...

Three students who met at the University of Iowa just before the pandemic are developing an app called Context Culture, dedicated to story-based cross-cultural communications and learning. In the Iowa ...

As we celebrate another Hispanic Heritage Month, I think it's time to move beyond the once-a-year nod to Hispanic consumers that many brands still rely on. Instead, let’s shift the focus to a broader, ...

In an age of global business, cultural misunderstandings can make or break deals worth millions. This is something I understand well from navigating the challenging transition from Egyptian ...