Having a sound business model is crucial because it is the blueprint that guides a company’s actions and helps to align its business processes and strategies. It is a critical tool for internal ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

What separates a fleeting business idea from a thriving enterprise? The answer often lies in the business model—the foundation upon which every company is built. Yet, not all business models are ...