Greater individuation brought into the marketplace by Baby Boomers lessens the usefulness of traditional customer segmentation for reasons of simple economics. The greater the degree of individuation ...

To create content for a high definition film or commercial, every little detail on set must be executed perfectly because everything is in essence a close-up. No more getting by with a bit of paint on ...

I’m not sure if after three columns anyone noticed, but my brain does not work in clear and simple thought patterns. Just ask my mother or anyone I work with. As one reader emailed me last week, “I ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Experiential marketers have a lot to celebrate. At a time that’s seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a ...