PERSONALIZED POSTAGE: While the usage of digital mail dwarfs traditional postage in terms of raw numbers, direct mail is vitally important to millions of people across the country. February 8, 2016 ...

There’s a lot of empty space at Money Mailer LLC’s new Garden Grove headquarters. Sections of the direct mail company’s 192,000-square-foot building are vacant, with never-been-used chairs and ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Before engaging in any marketing activity, it’s always important to define your target market. For example, would you like to focus on current customers who are looking to take on more services?

This article was originally published by Dawn Burke, Marketing Manager, at Suttle-Straus in Waunakee, Wis., on the Suttle-Straus blog. There are many ways to send direct mail pieces — from flat ...

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

During a recent webinar hosted by Brad Kugler, CEO of DirectMail2.0 and Who's Mailing What!, a group of seasoned direct mail veterans got together to discuss the trends impacting the space right now — ...

Tension: Digital channels promise infinite reach, yet ad fatigue, spam filters, and privacy crackdowns mean fewer messages actually land where they matter—while a piece of well-targeted mail still ...

Forbes contributors publish independent expert analyses and insights. I write about marketing, with a focus on results. This article is more than 10 years old. This is a record year for catalogs ...