Most companies use both direct and indirect marketing channels to reach their audience. As a small-business owner, it's essential to understand the differences between the two and create a strategy ...

Owing to the unpopularity and shortcomings of some direct marketing strategies, you may want to adopt indirect marketing strategies, such as coupon mailings, trade shows and public relations. Indirect ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...