Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...

E.l.f. Beauty’s stock surged after a raised outlook for both sales and profit, as demand for cosmetics keeps growing.

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community ...

A social-media trend celebrating all things 2016 could usher in a makeup boom.

E.l.f. Beauty is growing its top line rapidly by attracting cost-conscious consumers.

E.l.f. Cosmetics tapped Melissa McCarthy for a telenovela-inspired Super Bowl campaign that playfully nods to Bad Bunny’s halftime show.

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. NYX's Matte ...

e.l.f. Cosmetics Unveils Telenovela-Inspired Big Game Campaign Starring Melissa McCarthy Ahead of Halftime ...