I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Have you ever felt overwhelmed by the idea of running Facebook Ads? You’re not alone. For many small business owners and beginners, the platform can feel like a maze of options, leaving you wondering ...

Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

Ads for face masks are still appearing on Facebook, Instagram and Google, according to a review of the platforms carried out by the Tech Transparency Project (TTP). This despite pledges by the ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

There are many ways to optimize your ads on Facebook to maximize your returns. But the best way to maximize your investment is to always test different strategies. Let's take a look at the options ...