Even a small business needs to effectively communicate its mission to its target demographic. Large corporations spend millions on public relations campaigns that are designed to build the brand, ...

Public relations is how a company interacts with the public, maintains ties to its community and gets important company information out to consumers and other interested parties. A small business ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, all the various departments must work together. However, there are ...

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

Maximizing shareholder value has long been the purview of investor relations, but the most successful companies make it one of the goals of public relations as well. In fact, when PR and IR work ...

The digital age has revolutionised public relations (PR), offering new opportunities to reach and engage audiences. This era of information flow and platform-driven perception presents new challenges ...

Public relations (PR) professionals tend to have a lot on their plate. From organizing media tours to responding to press requests, we’re willing to bet your day is packed. That’s why some PR pros use ...

Nick Mireles is a writer on the central coast of California. He has a knack for film, music, and Dungeons and Dragons. When he’s not writing, he tries to spend his days reading, surfing, and camping ...