For example, the slogan 'Where all your favourites come together' in relation to chocolates was rejected by the UK Trade Mark Registry on the grounds that it was "just a sequence of common dictionary ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

Her best-known tagline was also her first to be published, written for “Alien”: “In space no one can hear you scream.” By Jeré Longman The designer Conner Ives hoped to do some good with his “Protect ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

The history of political sloganeering is littered with failed attempts to express a complex idea with a few clever words. Build Back Better, the wonky collection of three words that almost qualifies ...

Branding is key for organizations. While it’s important for a company’s logo and name to remain consistent, one way any business can significantly impact their brand is by changing their slogan. New ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

The recent Oatly judgment (T-253/20) has a number of practical implications for slogan trademarks. Ahead of an ECTA webinar that will analyse the decision from a legal and marketing perspective, in ...