Many of our choices are swayed by subtle cues or so-called “nudges” from the environment. A well-known example of this phenomenon includes the layout of a cafeteria or supermarket. Placing an item at ...

If you’re looking for a textbook example of the hype cycle, look no further than the humble nudge. The idea of nudges -- small interventions that impact behavior -- originated in behavioral economics, ...

In a meta-analysis of real-life experiments drawn from food science, nutrition, health economics, marketing and psychology, the authors find that behavioral nudges -- facilitating action rather than ...

A team from the UNIGE demonstrates that certain soft incentive techniques, known as "nudges", are effective in getting people to change their behaviour. Developed by the American economist Richard ...

Throughout the pandemic, many governments have had to rely on people doing the right thing to reduce the spread of the coronavirus — ranging from social distancing to handwashing. Many enlisted the ...

The more people know about when and why behavioural interventions are being used and their effectiveness, the more likely they are to accept their use to change their behaviour. The more people know ...