Editor’s note: This article was written by Alex Silverman first appeared in Sports Business Journal, the industry’s leading source of sports business news, events and data. In response to financial ...
FIFA is willing to be more flexible with the 2026 World Cup host cities regarding fan fests. The world’s governing body of the sport typically has strict guidelines for cities set to host World Cup ...
“I commend [FIFA] for trying to think about things differently,” said one host city official who spoke with SBJ on the condition of anonymity. “Not only do fans engage differently here, and so a ...
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