FILE PHOTO: A Ferrari logo is being installed on a Ferrari car at Ferrari's new 'e-building' facility where the luxury sportscar maker is testing lines before an expected start of car production in ...

In a move set to redefine digital engagement in motorsports, IBM and Scuderia Ferrari HP have unveiled a redesigned mobile app that integrates generative AI to create a deeper and more interactive ...

This weekend, as the roar of engines signals the start of the MSC Cruises US Grand Prix, the legendary passion of the Scuderia Ferrari fan base—the Tifosi—is hitting a new digital speed. For decades, ...

Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 million global fans closer to its cars, drivers and races. The app was created with support from IBM watsonx, an AI and data platform.

MILAN (Reuters) -Ferrari is tapping into crypto markets and tech-rich youngsters with a planned new digital token that its wealthiest fans will be able to use in an auction for a Ferrari 499P, the ...