More than just a visual representation of a brand, packaging serves multiple purposes: it protects the product, ensures its integrity, and plays a crucial role in informing consumers about the ...

When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...

Learn about shopping psychology and how packaging design influences consumer behavior. Discover the impact of front and back ...

The Packaging Design course at Georgia Institute of Technology introduces students to the core elements of packaging design over a five-week period. The course explores packaging design through the ...

When Daily Harvest expanded to sell its products in retail stores in 2023, the direct-to-consumer vegan food delivery brand learned that what works for DTC doesn’t always necessarily translate to ...

The United States Food and Drug Administration will test out labels on the front of food packages in the hope of giving shoppers better access to nutrition information, the agency said.The goal is to ...