Add Yahoo as a preferred source to see more of our stories on Google. Geico's Gecko ventured into new territory this week with its first live, unscripted podcast appearance, part of a new marketing ...

Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Gary Brolsma was a pudgy 19-year-old from Saddle Brook, N.J., when he posted a video of himself singing to "Dragostea Din Tei," a Romanian pop tune, on a Web site called Newgrounds.com. It was 2004, a ...

If you watch as much TV sports as I do, and care as much about popular culture, there comes a If you watch as much TV sports as I do, and care as much about popular culture, there comes a day when you ...

We Did It! Thank you, America. WASHINGTON, Sept. 28 -- It took the GEICO Gecko only six years to make advertising history. The Gecko won the hearts of hundreds of thousands of online voters and was ...

For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the iHeartMedia podcast "Fudd Around ...

Geico’s famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

WASHINGTON--(BUSINESS WIRE)--Socrates, an ancient Greek, liked to point people toward good decisions using reasoning. Now many centuries later the GEICO Gecko offers some modern day reasoning of his ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 5 hours 42 min ago 12 hours 42 min ago By Ewan Larkin - 13 hours 12 min ago By Jerry Daykin - 13 hours 12 min ago By ...