The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

“Gamify!” is friendly advice for any leader with a team of working from home newbies. However, do we know how to get it right? Most organizations already benefit from gamification techniques to some ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

Set achievable tagets: If you look at the success of campaigns like Malaria No More, or maybe even #stopkony, part of the appeal is that it is a concrete goal. Rather than asking for people to donate ...

All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...

The U.S army has a long history of involvement with gamers, but the most famous example is the America s Army game, which is a fully fledged shooter and military simulator designed as both a PR and ...

Coming up with a good creative idea is hard. We do not fully understand how this process works, but there are certain techniques that have proved successful in fostering creativity, such as ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...