I’m a Gen X mom to a Gen Alpha daughter, and nothing divides us more than our style and fashion preferences. When I was growing up in the 90s, the trends were fairly easy to follow—or so they seemed.

If you’ve scrolled through recent end-of-school-year photos or passed a group of sephora tweens at the mall, you might notice something different about today’s kids. Generation Alpha seems to be more ...

Just when it seems like the world has finally figured out the inner worlds of Gen-Zers‭, ‬along comes Gen Alpha‭.‬ Born roughly between 2010‭ ‬and 2024‭, ‬Gen Alpha is the first cohort to be raised ...

A menswear expert’s tongue‑in‑cheek warning about the next generational style shift has struck a nerve among viewers online after a viral post predicted that Gen Alpha will repeat a familiar sartorial ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...