Before taking on Shinnecock Hills, a Skratch editor got a golf ball fitting. Wyndham Clark's U.S. Open win showed why finding ...

Jordan Spieth made a huge tweak to his bag recently, and it's a great example of how prioritizing ball is the key to elite ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

During the 2025 Ryder Cup, U.S. captain Keegan Bradley made an interesting observation about how the golf ball influences pairing strategy for the team event. Golfers know how their ball feels, ...

For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played.

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Answer: Don’t just listen to us. Take the advice of this week’s PGA Tour winner Davis Thompson. “Getting fit for golf balls is a lost art,” he says. “It's important for amateurs to know which ball ...

J.T. Poston’s switch to Titleist Pro V1x Left Dash shows why more golfers should think about ball fitting, flight windows and wind control.

Editor’s Note: Bruce Martin is a PGA Master Professional with the San Diego Golf Academy. SDGAs program offers a curriculum of golf instruction and golf business management at all four golf schools, ...