Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.

The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads ...