Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

Business-minded entrepreneurs are focused on one path to success: establishing a business and achieving sustainable growth. While the direction is clear and the mission is straightforward, the path is ...

“Work-life balance” is a term we frequently encounter, one that’s used by many organizations to promote how we should prioritize our personal and professional time. The term, which the Cambridge ...

No one likes cost cutting, but that’s only because they’re thinking about it the wrong way: as a lose-lose situation. It’s certainly true that it can turn out that way, but that’s not the only option.