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When Netflix launched as a DVD rental service in 1998, that was its most effective pitch to potential customers — an unmistakable reference to the thing that people hated the most about Blockbuster.

LOS ANGELES/NEW YORK, Dec 5 (Reuters) - What started as a fact-finding mission for Netflix (NFLX.O), opens new tab culminated in one of the biggest media deals in the last decade and one that stands ...