Focus groups can be an ideal way for a business or institution to get information from members of their target market and generate ideas for more detailed research going forward. A moderator's guide ...

Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...