In a recent study, 151 human participants were pitted against ChatGPT-4 in three tests designed to measure divergent thinking, which is considered to be an indicator of creative thought. Score another ...

The creator economy is booming, with more people than ever monetizing their passions by producing digital content including videos, podcasts, newsletters, online courses, and more. But a potential ...

Ironically, our present AI age has shone a bright spotlight on the immense value of human creativity as breakthroughs in technology threaten to undermine it. As tech giants rush to build newer AI ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. If you want your career to thrive, or your organization to ...

I recently finished reading an interesting book by Rick Rubin, The Creative Art: A Way of Being. (I was not paid and never met the author.) One of the clear messages of this book is that creativity ...