Sega’s Key Master arcade game is causing problems for the company once again. A new lawsuit alleges that Key Master is intentionally rigged against players. It’s marketed as a game of skill, but ...

“Nowhere on the Key Master Machine do Defendants inform consumers of the truth: that the machines are rigged so that players can only win prizes at certain times,” the lawsuit reads. Key Master ...

ExtremeSneakList's new ESL Arcade project is an exciting way to engage with the sneaker community unlike ever before. Through augmented reality users can play a virtual Key Master machine game from ...

Add Yahoo as a preferred source to see more of our stories on Google. Japanese multinational video game developer and publisher, Sega seen at a gaming center in Tokyo, Japan. Budrul Chukrut/SOPA ...

The default number of losses 'Key Master' requires before players can even hope to win a prize. So many, in fact, that they banded together and realized the thing was provably rigged, and are now ...