The Lego brick just got its biggest upgrade yet — and it comes to life first with Star Wars

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.

LEGO’s First Smart Brick Star Wars Sets Are Up for Preorder

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Lego Smart Bricks Are a Game-Changer, and The First Sets Are Already Available for Preorder

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

Lego brings new kid to the block with SMART brick. Here's what it is

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

How Lego designed its new interactive smart brick

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can ...

This semi-secret Lego Smart Brick feature gives it even more potential

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

The first sets with Lego’s new Smart Brick are now available for preorder

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...
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Lego is reinventing its iconic brick sets and keeping the toy industry afloat

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...