Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

When a toy helicopter can “crash,” flash red, and add its own sound effects the moment a child tips it over, the question stops being what the model is and becomes who is driving the story. That ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. CARLSBAD ...

To celebrate 25 years of LEGO Star Wars, LEGO created an incredible life-size R2-D2 recreation. This 1:1 LEGO brick build inspired by R2-D2 is made from 27,797 LEGO elements. Even C-3PO ...

Have you ever heard of a certified Lego builder? There are only a handful in the world, and an exhibit showcasing their giant Lego sculptures is currently in our very own backyard — the Awesome ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...